As the festive season approaches, retailers are gearing up for one of the busiest times of the year. With increased foot traffic and festive shopping sprees, the challenge lies in maximising in-store revenue, driving festive-edition product sales while delivering a memorable shopping experience. But how can UK retailers make the most of this opportunity?
Introducing Mars, the Advertising & Delivery Robot designed to boost in-store revenue this festive season by driving product visibility right at the point of purchase. It helps retailers promote special offers, increase average spending and guide shoppers through the store. Let’s take a closer look at some of its features and explore how the Advertising & Delivery Robot can maximise every sales opportunity.
Key Benefits of the Advertising and Delivery Robot
#1 Advertise Promotions and New Products
With the holiday season being so competitive, retailers need to ensure their promotions stand out. The Advertising and Delivery Robot offers an effective way to highlight sales, new arrivals, and festive offers to in-store shoppers. Equipped with digital screens and customisable messages, the robot can display targeted promotions in real time, capturing attention and encouraging impulse buys. Whether it’s a "Buy One, Get One Free" offer or a seasonal discount, Mars makes sure promotions don’t go unnoticed.
#2 Boost Product Visibility at Point of Purchase
A standout feature of the robot is its ability to showcase specific items at the back of its trays, driving visibility for key products and prompt shoppers to engage with items they may not have considered. By displaying new or seasonal products, and giving suggestions to “give this a try” or “explore today’s special”, the robot invites customers to discover new items, driving product sales.
#3 Generate Revenue through Upgraded Mobile Space
Retailers can leverage Mars' visibility by selling advertising space on its trays and screens to suppliers. By featuring suppliers' products prominently, retailers can generate additional revenue while providing suppliers with valuable exposure.
#4 Guide Customers to the Correct Aisles
Navigating a busy store can be challenging, especially during the holiday rush. The Advertising and Delivery Robot serves as a helpful guide, offering directions and even leading customers to the exact aisle where they can find specific products. This feature helps customers find what they’re looking for more quickly - allowing them to shop with ease and potentially make more purchases.
#5 Greet Customers and Create a Welcoming Atmosphere
A friendly greeting can make a big difference, especially during the festive season when stores are crowded and personal interactions may be limited. Positioned near store entrances, the robot can greet customers, creating a warm and welcoming atmosphere that enhances the overall shopping experience. This small but thoughtful touch can improve customer satisfaction and set a store apart, boosting loyalty and encouraging shoppers to spend more time in-store.
Mars catch eyes, invite customers to interact and try new items:
Perfect for product samplings, cross-selling and upselling, in-store events and experiences, loyalty programs, event or launch promotions:
Key Features
#1 Customisable Ads Display:
Equipped with a 15.6-inch HD display that supports various media formats, including pictures, videos, and music.
#2 Multi-Delivery Capabilities:
Delivery, lead, cruise, birthday celebration functions.
#3 Smart Expressions & Voice:
Offers a wide range of interactive facial expressions and a customisable voice system, enhancing guest interactions and adding a personal touch to the experience.
#4 Superior Mobility:
Thanks to its H-shaped body design and strong passing capability, Mars navigates crowded and narrow spaces with ease.
#5 Long Battery Life:
With a 10-hour ultra-long battery life, Mars can operate throughout long events without needing a recharge.
#6 Advanced Obstacle Avoidance:
Equipped with a 180° wide detection angle and no blind spots, the robot uses a self-developed AX-Memory obstacle avoidance algorithm to safely navigate complex environments. This system allows the robot to detect obstacles with precision and adapt to its surroundings smoothly, ensuring seamless movement even in crowded or changing spaces.
#7 Independent Suspension - Stable Operations:
Car-grade independent suspension chassis with flexible adjustment.
Common FAQs: Safety & Deployment
How does the robot ensure safety in busy retail environments?
The robot features advanced sensors with a 180° wide detection angle, allowing it to navigate effectively through crowded areas without blind spots. These sensors enable the robot to detect obstacles, avoid collisions, and move safely around customers and products.
Additionally, it is equipped with emergency stop buttons and sound alerts for added safety. The robot’s speed is flexible and can be adjusted according to traffic conditions, when encountering high foot traffic, it will slow down, stop, or reroute as necessary.
Can the robot navigate through narrow aisles?
How do the robots respond to unexpected obstacles or people in their path?
How quickly can the robot be deployed in-store?
Do you offer short-term hire options?
What kind of support do you provide during the hire period?
We provide full support, including setup, user training, and on-site assistance, to ensure a hassle-free experience for our clients.
"It was brilliant working with the team at NEOS Robotics. You guys took care of everything, allowing us to focus on the core part of the event." - Becky, the Marketing Manager at Visualsoft
Is the robot easy to operate?
Common FAQs: Promotion & Performance
Can the robot assist with specific product campaigns or brand promotions?
Yes, the robot is perfect for running targeted campaigns. Retailers can use it to display brand messages, promote partnerships, or even run video ads, enhancing in-store marketing efforts and giving brands greater visibility during high-sales periods.
Can I customise the promotions and messages the robot displays?
Absolutely. You can easily update the robot’s display screen with new promotions, seasonal offers, or specific product highlights. This customisability allows retailers to align the robot’s messaging with current campaigns and tailor it to maximise seasonal sales.
How does the robot assist customers in finding products?
Now is the Time: Drive Your Retail Strategy This Peak Season
As the peak shopping season approaches, retailers are under increasing pressure to drive sales and stand out in a competitive market. The Advertising & Delivery Robot offers an innovative solution to help retailers maximise revenue and achieve standout results. By enhancing product visibility and engaging customers with tailored promotions and recommendations, the robot ensures every sales opportunity is fully capitalised on.
At NEOS Robotics, we understand the importance of a hassle-free setup. That’s why we provide an expert installation team and onsite support to handle everything, from delivery to installation and training. Rest assured, your Mars robot will be fully set up and ready to go, allowing you to focus on your operations without any technical concerns. Get in touch today to discuss your needs and reserve Mars for your store.
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